What is a marketing strategy?

A marketing strategy refers to a business’s overall plan to convince customers to buy its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

What is the difference between a marketing plan and a strategy?

A marketing plan describes the concrete actions and marketing tactics undertaken to complete a marketing campaign. Meanwhile, a marketing strategy outlines the big picture of a marketing effort, such as the business's target customers.

What is a marketing strategy & why is it important?

A clear marketing strategy is essential for business success. It defines the long-term plan for how a product or service will achieve and maintain a competitive advantage in an identified market.